I find it interesting that just a few years ago we were all entreated to buy small fuel efficient cars. As I sit here on a Sainsburys car park waiting for my wife I see the usual mix of cars, Fiats 500 & others, Nissan notes & Micra, small Citroen / Peugeot / Renault, Swifts, my small Mazda, even Minis, which of course are not Mini anymore & the ubiquitous Fiesta. All these have arrived or are going as I sit & watch & they have all been driven by women of a certain age.
In contrast the large 4x4 , “crossover “ whatever they are, SUV, pickup’s, crew cabs, MPV & estates are, to a man or woman, driven by Men & younger Women.
Ok men like their big “trucks”, I still have my old Land Rover but you would think that women of child bearing years wouldn’t want to fry & gas the their offspring in the years to come.
Marketing, Marketing, Marketing.
“Your beloved offspring will be safe in our BIG tin box, more safe than our competitors Big tin box & you know it makes sense”
You can spec’ it up with all manner of goodies, providing you don’t ask to see the costs of the carbon ceramic brakes the salesperson has just put a tick against. The fact that if an emergency stop was required your precious child would be projected through the double laminated windscreen & down the road because you didn’t belt them in.
You can also choose whatever colour you want; red would be a good choice if you don’t belt the child in.
M, the old cynic.