When I worked for the haulage company there was a glitterprick* from South Wales who painted in all the logos on his Michelin shod truck.
It looked a bit naff and he got ribbed for it every time he came in our yard, even by the owner himself!!
I spoilt it for him one day when I had to replace a damaged front tyre with a hankook which was our tyre policy
He'd hassle me every time he came in for either a new mich or the rest of the tyres changing to hankooks
* glitterprick, someone that covers their vehicle in shiny, pointless tat and tassels.