That's fine Dave, it's all personal preference after all so there's no right answer
I thought it may help a few people to make a decision based on all 3 on the same car for comparison.
My choice is based on the fact that most cars have OEM, so that's straight out of my equation
Then I bought the Lexus black, not chrome, to match my black 'trophied' head lights. Biggest difference was the reverse lights are much brighter, which makes distance judgement very easy although I may fit reversing sensors into the Cheetah bumper before fitting.
I may have a go with LED quads but the Hela option still only provides for 1 fog and reverse light, which is the only downside of quads compared to Lexus or OEM, plus the fact that you need reflectors fitted to the car for the MOT.
Here's a pic of the bumper that will be fitted