No sure if I like the matt black look or not! Would need to see it in the flesh. There was a matt black subaru/evo/gtr (can't remember which) at the Gadget Show last year and it looked awesome.
Its made in the USA quite well known over there its just not crossed over the pond in large quantities.
They now have a "Plasti dip UK" which is 1 outlet where they sell a limited range but is getting more comprehensive by the week.
The product itself is a rubberised paint that sticks better to itself than it does to the paintwork.